Industry guides
ERP for automotive and motorcycle dealers in the Philippines
How Philippine vehicle and motorcycle dealers manage unit inventory, sales, parts, service and warranty, CRM follow-up, multi-branch operations and finance.
Vehicle and motorcycle dealerships combine several businesses under one roof: unit sales, parts, service and warranty, often across many branches. Each has different inventory, customers and margins. Dealers in the Philippines also handle financing partners, registration processing and intense competition for leads from social media. An ERP connects these lines so management sees profitability by branch and department.
Dealer business lines
| Line | Key records |
|---|---|
| Unit sales | Units by engine and chassis number, quotations, reservations, sales, deliveries |
| Parts | Parts inventory, counter sales, issues to service jobs, supplier orders |
| Service | Job orders, labor, parts used, technicians, bays |
| Warranty | Claims, repairs and replacements, manufacturer recovery |
| Customers | Leads, prospects, buyers, service history |
Dealer pressure points
| Pressure point | What helps | Guide |
|---|---|---|
| Leads from social media not followed up | Social inbox, assignment and pipeline tracking | Social media inquiries |
| Unit inventory by branch | Serialized units with location and status | Multi-branch inventory |
| Parts stock-outs delaying service | Reorder points and fast-moving parts analysis | Reorder points |
| Warranty claims not recovered | Claims tracked to manufacturer recovery | Warranty and repair management |
| Service job profitability | Labor and parts recorded per job | Job order costing |
| Sales commissions | Commission plans tied to collected sales | Sales targets and commissions |
Unit sales process
- Lead captured and assigned to a sales consultant.
- Quotation and test drive recorded.
- Reservation with deposit; financing application tracked.
- Sale and invoice; unit assigned by engine and chassis numbers.
- Registration and delivery scheduled.
- Follow-up for first service and referrals.
Service and parts
Service drives long-term profit and loyalty. Record each job order with the vehicle, customer complaint, labor, parts used and technician. Parts issued to service jobs should deduct stock and add cost to the job. Track bay utilization and technician productivity. Service history linked to the customer makes reminders for maintenance intervals possible.
Warranty
Warranty work needs eligibility checks against unit sale records, repair documentation and claims to the manufacturer or distributor. Track claims filed, approved, paid and rejected to make sure recoverable costs are recovered.
Multi-branch dealers
Dealer groups with several branches and brands should manage units, parts and customers centrally, with transfers between branches and consolidated reporting by brand and branch.
KPIs for dealers
- Units sold vs. target by branch and consultant
- Lead response time and conversion rate
- Service revenue and gross profit per job
- Parts fill rate and inventory days
- Warranty recovery rate
- Customer retention for service
Where Cirquolus fits
Cirquolus connects CRM and social media engagement for leads, account & field sales for quotations, orders and job orders, inventory and warehousing for units and parts, warranty & repairs for claims and depot work, POS for parts counters, and financial management. Scope dealer-specific requirements, such as financing and registration tracking, with our team.
Frequently asked questions
What is a dealer management system?
Software for vehicle dealers covering unit sales, parts, service, warranty, customers and finance.
How do dealers track vehicles in inventory?
By recording each unit with engine and chassis numbers, location, status and cost.
How can dealers improve service profitability?
Record labor and parts per job, track technician productivity and bay utilization, and follow up customers for scheduled maintenance.
Why do warranty claims go unrecovered?
Missing documentation, late submission and no tracking of claim status. A claims process with follow-up solves most of it.
Bring this workflow to a Cirquolus demo.
Show us your current process, companies and branches. We will map it to the modules you need and propose a realistic rollout.